This is me. My name is Jonathan, but everyone in my life calls me Jono. It’s pronounced like U2’s frontman, Bono. This makes sense because Bono’s real name is Bonathan.

So, what's my story?

I’m a maker. A storyteller who helps brands move faster and hit deeper. With 20+ years in entertainment, marketing, creative, production, branded content, and media partnerships, I help brands cut through noise and find relevance in culture.

As Creative Director of Content and Media Partnerships at Novartis, I lead strategy-driven, multi-platform campaigns that connect meaningfully with audiences. I collaborate with internal marketing, agency creative, strategy and media teams, production companies, as well as top media companies, platforms and publishers to lead and manage relationships, content partnerships, creative development and production. From concept to completion.

Prior to Novartis, I was VP Creative Director of Content and Brand Partnerships at Leo Burnett, leading integrated campaigns across social, digital, linear, and experiential platforms. Before that, as VP Director of Content and Partnerships at Starcom, I created consumer experiences for brands like Kellogg’s, Best Buy, Lowe’s, Samsung, Beam Suntory, Kraft Heinz, and Red Bull. Earlier in my career, I helped build and lead in-house content studios at We Are Unlimited/DDB, Y&R Chicago, and Cavalry, producing best-in-class creative for clients incuding McDonald’s, Nike, Hilton Hotels and Miller-Coors.

I started out in entertainment, writing, producing, directing, and editing content for national TV networks including Esquire NetworkG4, E!, and Style Network.

On a personal note, I love pizza, tacos, art, photography, filmmaking, music, music videos, TV, nature, and powerful bodies of water. I enjoy fixing things, grilling, good friends, my family, camping, a great cocktail, and laughing until I cry. I believe in humility, empathy, leading by example, and the simple truth that kindness is the strongest force on earth.

I do, however, have mixed feelings about cilantro, and find matching socks after doing laundry to be one of life’s great tediums.